"We analyzed what kids did with these products and what appealed to them and threw out what they didn't need," said David Ciganko, vice president for product design at Fisher-Price.Ĭompany executives said the digital camera and music player promote creative expression - like snapping a photo of family members, or, perhaps given the age of the photographers, stuffed animals, or learning the words to a children's song. The digital camera has only five buttons. The Kid-Tough Digital Camera, for example, has two view finders - much like a pair of binoculars - rather the single window found on the adult version two large handles to steady it before shooting a picture and a two-step process for deleting unwanted pictures verses the four- or five-step version on a typical camera.īecause not all preschoolers can read a song title before hitting the play button, the Digital Song and Story Player relies on easily recognizable icons to symbolize each song, like a star for "Twinkle, Twinkle Little Star" or a barn for "Old McDonald."īoth products take a minimalist approach. No wonder, perhaps, that last year Hasbro introduced a digital video camera for children ages 8 and older and Disney introduced an MP3 player for children as young as 6.Įxecutives at Fisher-Price, a division of Mattel, said the company's MP3 player and digital camera, both priced at $70, are specifically designed for young children, with a rugged design that can survive repeated four-foot drops and big easy-to-use buttons that simplify the technology. Emerson Radio will introduce a SpongeBob SquarePants speaker system for MP3 players and SpongeBob SquarePants digital camera. Tek Nek Toys will show off a small digital music player with built-in speakers and flashing lights, called CoolP3 Fusion, for children 4 and up. Javits Convention Center in Manhattan.įisher-Price, synonymous with Elmo and Power Wheels, will introduce a digital music player and digital camera for children ages 3 and older that will be sold during the 2006 holiday season. The RUIZU X31 Bluetooth mp3 player for kids not only plays music but also gives child the ability to expand their music collection that child express who they are, and record every important moment via the hifi lossless sound mp3 player with voice recorder.As digital electronics have invaded Toyland, putting video projectors and cellphones into the hands of 7- year-olds, companies that cater to preschoolers have deliberately sat on the sidelines, determined to hold up the wall between adult technology and children's play.īut the wall is about to come crashing down.Īt least that is how it will look from the floor of the America International Toy Fair, the industry's biggest annual trade show in the United States, which begins tomorrow at the Jacob K.
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